AGENDA
Revenue Cycle & Financial Strategies Forum – West
May 7, 2026 | SAN FRANCISCO BAY AREA, CA
Marriott San Francisco Airport Waterfront
PROGRAM OVERVIEW
The Revenue Cycle & Financial Strategies West Forum brings together senior healthcare leaders to discuss practical strategies in revenue cycle management and financial operations. Through interactive sessions covering revenue cycle operations, financial performance, patient experience, value-based care, analytics, and population health, attendees gain practical insights and a comprehensive perspective on the challenges and opportunities facing healthcare finance and operational leaders today.
Forum Venue
Marriott San Francisco Airport Waterfront
1333 Old Bayshore Hwy, Burlingame, CA 94010

Tami Mc-Masters Gomez
Executive Director, Mid-Revenue Cycle, Coding & HIM
UC Davis Health
Jennifer Hill-Grubb
Assistant Director, Clinical Documentation, Inpatient Coding & HCC Teams
OHSU
Alex Forbis
Associate Director, RN Denials Management
Banner Health
Amber WIlliams
CEO
Janus of Santa Cruz
Rylan Smith
Chief Operating Officer
Wound Care Advantage
Robert Young
VP, Patient Financial Services
AltaMed
Kristien Karmarkar
Executive Director, Revenue & Billing Integrity
Stanford Medicine | Children’s Health
Mukesh Sanghvi
Vice President
Rush University System for Health
Eric Enriquez
Chief Risk Officer
Sacramento Native American Health Center
Esteban Guerrero
Chief Operations Officer
Connected Health Family Care
Precious Mayes
CFO
Pacifica Hospital
8:00 REGISTRATION AND WELCOME COFFEE
8:55 OPENING REMARKS & PROGRAM WELCOME
9:00 EXECUTIVE DISCUSSION: LEVERAGING AI & ANALYTICS TO ENHANCE REVENUE CYCLE & FINANCE
Explore how leading organizations are using AI and advanced analytics to scale revenue cycle operations; augmenting teams, reducing labor dependency, and improving accuracy without removing the human element. This executive-led discussion will examine how to prioritize high-impact use cases (e.g., coding, CDI, and revenue integrity), build a practical decision framework for evaluating solutions, and drive measurable ROI through disciplined vendor selection and proof-of-concept validation. Join peers to discuss how to balance people, process, and technology while upskilling teams, managing change, and building a sustainable, future-ready operating model.
Tami Mc-Masters Gomez, Executive Director, Mid-Revenue Cycle, Coding & HIM
UC Davis Health
Mukesh Sanghvi, Vice President
Rush University System for Health
10:00 NETWORKING & COFFEE BREAK
10:30 PREVENTATIVE MEASURES TO REDUCE & MANAGE DENIALS
This discussion group will delve into the root causes of claim denials, ranging from coding errors and documentation deficiencies to lack of prior authorization and eligibility issues. Through interactive discussion, attendees will collaborate on preventative strategies aimed at addressing these underlying causes and minimizing denial rates. This discussion group will also explore best practices for denial management, including the implementation of robust processes for claim tracking, follow-up, and appeals
Alexander Forbis, Associate Director, RN Denials Management, Banner Health
11:15 NETWORKING & COFFEE BREAK
11:45 DRIVING MARGIN THROUGH REVENUE INTEGRITY: BRIDGING THE GAP BETWEEN DENIALS, BILLING, & CONTRACTING
Driving margin through revenue integrity requires tight alignment between billing, denials management, and managed care to address gaps between expected and actual reimbursement. We will examine how organizations can build governance structures that connect contract modeling, charge capture, and denial insights to proactively identify revenue leakage and respond to evolving payer behavior. Attendees will gain perspective on aligning clinical workflows, ownership models, and cross-functional accountability to move from reactive denial management to strategic margin protection.
Kristien Karmarkar, Executive Director, Revenue & Billing Integrity, Stanford Children’s Hospital
12:30 LUNCHEON
1:45 ALIGNING MANAGED CARE STRATEGY WITH ORGANIZATIONAL OBJECTIVES
Misalignment between managed care strategy and broader organizational priorities can quietly erode margin, growth, and patient access. This discussion will explore how leading organizations are aligning contracting strategies, payer relationships, and reimbursement models with enterprise goals around service line growth, clinical operations, and financial performance. Attendees will share approaches to strengthening collaboration between finance, revenue cycle, and managed care teams to drive more coordinated, data-informed decision-making.
Rylan Smith, COO, WoundCare Advantage
2:30 NETWORKING & COFFEE BREAK
3:00 REDUCING FRONT-END ERRORS THROUGH LEADERSHIP & ACCOUNTABILITY
Front-end errors remain a leading driver of denials, rework, and patient friction, often rooted in gaps in ownership and accountability. We will focus on how strong leadership, clear performance expectations, and real-time feedback loops can improve registration accuracy, eligibility verification, and upfront financial clearance. Attendees will share strategies for building a culture of accountability across access teams to reduce downstream revenue leakage and operational inefficiencies.
Eric Enriquez, Chief Risk Officer, Sacramento Native American Health Center
3:45 NETWORKING & COFFEE BREAK
4:15 ALIGNING CODING, QUALITY, & OPERATIONS TO CAPTURE MISSED REVENUE
Missed revenue often stems from disconnects between coding, quality, and operational workflows that impact documentation accuracy and reimbursement. This session will highlight how organizations are better aligning these functions to capture clinical complexity, reduce undercoding, and ensure quality metrics reflect true patient acuity. Participants will exchange practical approaches to strengthening collaboration, improving documentation, and using data to close revenue gaps while maintaining compliance.
Esteban Guerrero, Chief Operations Officer, Connected Health Family Care
5:00 NETWORKING & COFFEE BREAK
5:30 CREATING SUCCESSFUL POPULATION HEALTH MANAGEMENT PROGRAMS TO IMPROVE CARE AND REDUCE COST
This discussion group will focus on designing and implementing population health management programs that improve patient outcomes while controlling costs. Participants will share best practices for care coordination, risk stratification, and leveraging data to drive measurable results across populations.
Robert Young, VP, Patient Financial Services
AltaMed
6:30 PROGRAM CONCLUSION
Previous Forum Attendees Include:
Assistant Vice President, Finance & Decision Support
Appalachian Regional Healthcare System
Assistant Vice President, Revenue Cycle
Ochsner Health System
Assistant Vice President, Revenue Cycle Solutions
The University of Texas Medical Branch
Assistant Vice President, Value-Based Performance Management
Ochsner Health System
Chief Executive Officer
Methodist Health System
Chief Executive Officer
MUSC Health
Chief Financial Officer
HCA Houston Healthcare Pearland
Chief Financial Officer
Jackson Health System
Chief Revenue Officer
University of Mississippi Medical Center
Chief Revenue Officer
Baptist Health
Director, Health Information Management
WellStar Health System
Director, Patient Financial Services
UNC Health Care
Director, Revenue Cycle
Grady Health System
Director, Revenue Cycle
Emory Healthcare
Director, Finance
Houston Methodist Hospital
Executive Director Patient Access
Broward Health
Regional Chief Financial Officer
St. Luke’s Health
Senior Director, Patient Access & Denials Management
Franciscian Missionaries of Our Lady Health System
Who should attend:
Executives that will find this program of greatest relevance are those currently working to discover new and innovative methods to advance the healthcare finance industry through active discussion and an open mind to new or different ideas. Job titles of those executives that will find this program to be most applicable to the job function include:
• Vice President of Revenue Cycle Operations
• Vice President of Finance
• Director of Health Information Management
• Director of Patient Access
• CFO, COO, CRO
• Director of Finance or Financial Operations
• Director of Patient Financial Services
• Director of Revenue Cycle
• Director of Coding
• Director of CDI
• Revenue Cycle Manager/Senior Lead










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