Healthcare Finance & Revenue Cycle Management Forum – Southeast
March 20-21, 2024 | Atlanta, GA
Hyatt Centric Buckhead
Serina Blackwell
Director, Revenue Cycle Innovation
Baton Rouge General
Ashley Hill
AVP, Revenue Cycle – Medical Group
WellStar Health System
Daphne King
Director, Patient Financial Services
Upson Regional Medical Center
Kris Seymour
Director, Revenue Cycle Transformation & Project Management Operations
Wellstar Health System
Will Boyd
Vice President, Revenue Cycle Management
Thrive Skilled Pediatric Care
Garland Goins Jr
Vice President, Revenue Cycle Management
Avance Care
Kaysha Smalls
Executive Director, Physician Revenue Cycle
WellStar Health System
Matt Seefeld
Executive Vice President and Head of Effective Intelligence, Marketing and Business Development
MedEvolve
B.J. Taylor
Director, Revenue Cycle Operations
WellStar Health System
Vanessa Carter
Former System Director, Patient Financial Services
St. Joseph’s/Candler
Larami Oliver
Director, Revenue Cycle Management
Heart and Vascular Care
Trent Richardson
System Director, Patient Financial Services
CHRISTUS Health
William Thacker
Assistant Vice President, Revenue Cycle & HIM Solutions
Ochsner Health
Taryn Hayes
CFO
Orchard Senior Living
Ebbie Erzuah
Executive Director, Reimbursement
WellStar Health System
Shalondan Hollingshed
Corporate Director, PGP Revenue Cycle
Emory Healthcare
Amy Premetz
Vice President of Revenue Cycle Operations
Houston Methodist
Desiree Roberts
Senior Director, HIM
University of Alabama at Birmingham Medical Center
8:00 REGISTRATION AND WELCOME COFFEE
8:55 OPENING REMARKS & PROGRAM WELCOME
9:00 EXECUTIVE PANEL DISCUSSION: CURRENT STATE OF THE HEALTHCARE INDUSTRY
• Forecasting legislative and policy changes & their impacts on healthcare
• Innovative improvements to financial operations and care
• Adapting to shifting needs and expectations of employees and providers
• Overcoming obstacles to providing accessible and equitable healthcare
Will Boyd, Vice President, Revenue Cycle Management
Thrive Skilled Pediatric Care
Ashley Hill, AVP, Revenue Cycle – Medical Group
WellStar Health System
Amy Premetz, Vice President of Revenue Cycle Operations
Houston Methodist
10:00 WHAT CAN HENRY FORD TEACH US ABOUT MODERN DAY RCM?
Matt Seefeld, Executive Vice President and Head of Effective Intelligence, Marketing and Business Development
MedEvolve
10:45 NETWORKING & COFFEE BREAK
11:15 CONTINUOUS DEVELOPMENT OF TEAM MEMBERS IN RESPONSE TO NEW TECHNOLOGIES & PROCESSES
Amid the swift evolution of AI and other cutting-edge technologies, join us for a session dedicated to navigating this dynamic landscape. Explore tactics for instilling a culture of ongoing learning, spotting emerging technologies and procedures, and executing impactful training initiatives. We’ll also address the obstacles linked with rapid technological advancements. Furthermore, delve into the crucial role of leadership in nurturing and empowering team members, indispensable for maintaining organizational agility and competitiveness.
Kris Seymour, Director, Revenue Cycle Transformation & Project Management Operations, WellStar Health System
TRACK ONE
12:00 ADMIT TYPES: GETTING IT RIGHT AND THE IMPACT ON QUALITY & PAYMENT
Examine the diverse categories of admissions, from emergency to elective and observation stays. Highlighting the critical role of precise classification in enhancing patient care and securing rightful reimbursement. Explore effective methods for identifying and categorizing admissions, considering their impact on quality metrics, patient contentment, and financial viability. Uncover the challenges healthcare entities encounter and brainstorm strategies for improvement to elevate both patient well-being and financial stability.
Desiree Roberts, Senior Director, HIM
University of Alabama at Birmingham Medical Center
TRACK TWO
12:00 SUCCESS IN BUILDING PEDIATRIC VALUE-BASED CARE MODELS
Discover how to effectively construct and implement value-based care models exemplified in pediatric populations, tackling unique challenges and optimizing outcomes. Learn key strategies, including leveraging technology, fostering collaboration, and addressing healthcare disparities, to prioritize the health and well-being of children and adolescents. Gain insights from experts and real-world case studies to navigate the complexities of pediatric value-based care and pave the way for healthier futures.
Will Boyd, Vice President, Revenue Cycle Management
Thrive Skilled Pediatric Care
12:45 LUNCHEON
TRACK ONE
2:00 WHY ARE WE BLEEDING? MISSED OPPORTUNITIES IN PATIENT ACCESS
Delve into the complexities of identifying some of the challenges and possible opportunities causing Hospital closures and losses. We’ll discuss the risks of not identifying current trends and attempt to uncover what we might be missing, while asking ourselves, “Have we responded to the changing landscape? How much money are we leaving on the table?”
Vanessa Carter, Former System Director, Patient Financial Services
St. Joseph’s/Candler
TRACK TWO
2:00 EXPANDING PATIENT ACCESS THROUGH TELEHEALTH PROGRAMS
Telehealth programs offer a substantial boost to patient access to healthcare services by enabling remote connections between patients and providers through secure video conferencing, messaging platforms, and other digital tools. Join us as we explore the array of strategies and technologies employed to overcome geographical, financial, and logistical hurdles, ultimately resulting in enhanced healthcare outcomes for patients.
Kaysha Smalls, Executive Director, Physician Revenue Cycle
WELLSTAR HEALTH SYSTEMS
2:45 REVENUE INTEGRITY & CLOSING THE GAPS BETWEEN BILLING, CODING AND CLINICAL OPERATIONS
This session aims to improve the revenue cycle by improving coordination between billing, coding, and clinical operations. It will identify the challenges and inefficiencies that arise from discrepancies or disconnects between these key areas and highlight strategies to address them. It may touch upon best practices for enhancing communication and collaboration among billing, coding, and clinical teams, leveraging technology and data analytics to identify and rectify gaps in processes.
William Thacker, Assistant Vice President, Revenue Cycle & HIM Solutions
Ochsner Health
3:30 NETWORKING & COFFEE BREAK
4:00 COLLABORATING WITH PAYERS TO UNDERSTAND CONTRACTUAL CHANGES
Engaging effectively with payers is essential for healthcare providers to navigate contractual changes adeptly. Join us for a discussion on the significance of maintaining transparent communication and cultivating partnerships with payers to adapt to shifts in reimbursement policies, fee schedules, and contractual terms. Explore actionable strategies for nurturing collaborative relationships with payers, including scheduling regular meetings, initiating data sharing initiatives, and employing effective contract negotiation tactics.
Daphne King, Director, Patient Financial Services
Upson Regional Medical Center
4:45 DEPLOYING DYNAMIC STRATEGIES TO DEVELOP STRONGER HEALTHCARE LEADERS
Revenue cycle executives must prioritize aligning revenue cycle operations by enhancing coordination between billing, coding, and clinical operations. Uncover the obstacles and inefficiencies resulting from discrepancies or disconnections among these critical domains and acquire effective strategies for resolution. Explore leading practices to promote enhanced communication and collaboration among billing, coding, and clinical teams, and harness the potential of technology and data analytics to identify and address process gaps.
Trent Richardson, System Director, Patient Financial Services
CHRISTUS Health
5:30 – 6:30 Cocktail Hour
TRACK ONE
9:00 STRATEGIES FOR COMBATING DENIALS, DELAYS AND DOWNGRADES
With the ever-evolving landscape of healthcare regulations and payer policies, it is crucial for healthcare administrators to understand how to navigate obstacles related to denials, delays, and downgrades in reimbursement and treatment authorization in providing optimal patient care and obtaining financial sustainability.
B.J. Taylor, Director, Revenue Cycle Operations
WellStar Health System
9:45 OPTIMIZING MEDICARE REIMBURSEMENT: UNPACKING DSH FUNDING FOR UNCOMPENSATED CARE
As healthcare providers navigate the complex landscape of reimbursement policies and funding mechanisms, understanding the nuances of DSH funding is essential for maximizing financial resources and ensuring sustainable healthcare delivery. We will explore the intricacies of Medicare reimbursement and discuss strategies for optimizing Disproportionate Share Hospital (DSH) funding, with an emphasis on allocation for uncompensated care.
Ebbie Erzuah, Executive Director, Reimbursement
WellStar Health System
TRACK TWO
9:00 CREATING AND INSTITUTING A CULTURE OF EXCELLENCE IN REVENUE CYCLE TEAMS
Building a culture of excellence fosters collaboration, accountability, and continuous improvement, empowering revenue cycle professionals to maximize revenue, streamline processes, and deliver exceptional patient-centered care. In this session, we will explore the critical role of organizational culture in driving excellence within revenue cycle teams and achieving optimal financial performance in healthcare settings.
Larami Oliver, Director, Revenue Cycle Management
Heart and Vascular Care
9:45 EDUCATING FRONT-END STAFF WITH DATA PROCESSES TO REDUCE DENIALS
In this roundtable, we will explore the pivotal role of front-end staff in mitigating denials through informed data processes. Front-line staff, including registration clerks, intake coordinators, and billing specialists, play a crucial role in ensuring accurate patient data collection and documentation, which directly impacts reimbursement and denial rates. By equipping front-end staff with the knowledge and tools to leverage data effectively, healthcare organizations can proactively address common denial triggers and optimize revenue cycle performance.
Shalondan Hollingshed, Corporate Director, PGP Revenue Cycle
Emory Healthcare
10:30 NETWORKING & COFFEE BREAK
11:15 PANEL DISCUSSION: EXPLORATION OF INDUSTRY DISRUPTORS AND INNOVATIONS
• Collaboration Between Health Systems and the Community to Improve Population Health
• Improvements to Staff Recruitment and Retention Operations
• Impact of Technology and Innovations on the Future of the Industry
• Forging Industry Partnerships for Mutual Success
Garland Goins Jr, Vice President, Revenue Cycle Management
Avance Care
Serina Blackwell, Director, Revenue Cycle Innovation
Baton Rouge General
Taryn Hayes, CFO
Orchard Senior Living
12:15 CONCLUSION & CLOSING REMARKS
Previous attendee information:
Assistant Vice President, Finance & Decision Support
Appalachian Regional Healthcare System
Assistant Vice President, Revenue Cycle
Ochsner Health System
Assistant Vice President, Revenue Cycle Solutions
The University of Texas Medical Branch
Assistant Vice President, Value-Based Performance Management
Ochsner Health System
Chief Executive Officer
Methodist Health System
Chief Executive Officer
MUSC Health
Chief Financial Officer
HCA Houston Healthcare Pearland
Chief Financial Officer
Jackson Health System
Chief Revenue Officer
University of Mississippi Medical Center
Chief Revenue Officer
Baptist Health
Director, Health Information Management
WellStar Health System
Director, Patient Financial Services
UNC Health Care
Director, Revenue Cycle
Grady Health System
Director, Revenue Cycle
Emory Healthcare
Director, Finance
Houston Methodist Hospital
Executive Director Patient Access
Broward Health
Regional Chief Financial Officer
St. Luke’s Health
Senior Director, Patient Access & Denials Management
Franciscian Missionaries of Our Lady Health System
HFMA Credits:
This program qualifies for contact hours/education points towards the HFMA Certified Healthcare Financial Professional (CHFP) and Fellow of HFMA (FHFMA) designations maintenance. HFMA requires self-reporting of education for CHFP and Fellowship certification maintenance and recognizes a contact hour as 50 minutes of continuous programming, excluding meals, breaks, or social activities. For more information about HFMA certification maintenance, click here.
Who should attend:
Executives that will find this program of greatest relevance are those currently working to discover new and innovative methods to advance the healthcare finance industry through active discussion and an open mind to new or different ideas. Job titles of those executives that will find this program to be most applicable to the job function include:
• Vice President of Revenue Cycle Operations
• Vice President of Finance
• Director of Health Information Management
• Director of Patient Access
• CFO, COO, CRO
• Director of Finance or Financial Operations
• Director of Patient Financial Services
• Director of Revenue Cycle
• Director of Coding
• Director of CDI
• Revenue Cycle Manager/Senior Lead
