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Healthcare Finance & Revenue Cycle Management Forum – Southeast

March 20-21, 2024 | Atlanta, GA

Forum Presenters Include

Serina Blackwell
Director, Revenue Cycle Innovation
Baton Rouge General

Ashley Hill
AVP, Revenue Cycle – Medical Group
WellStar Health System

Daphne King
Director, Patient Financial Services
Upson Regional Medical Center

Kris Seymour
Director, Revenue Cycle Transformation & Project Management Operations
Wellstar Health System

Will Boyd
Vice President, Revenue Cycle Management
Thrive Skilled Pediatric Care

Garland Goins Jr
Vice President, Revenue Cycle Management
Avance Care

Kaysha Smalls
Associate Director, Revenue Management
Emory Healthcare

Matt Seefeld
Executive Vice President and Head of Effective Intelligence, Marketing and Business Development
MedEvolve

B.J. Taylor
Director, Revenue Cycle Operations
WellStar Health System

Vanessa Carter
Former System Director, Patient Financial Services
St. Joseph’s/Candler

Taryn Hayes
CFO
Orchard Senior Living

Larami Oliver
Director, Revenue Cycle Management
Heart and Vascular Care

Trent Richardson
System Director, Patient Financial Services
CHRISTUS Health

William Thacker
Assistant Vice President, Revenue Cycle & HIM Solutions
Ochsner Health

Ebbie Erzuah
Executive Director, Reimbursement
WellStar Health System

Shalondan Hollingshed
Corporate Director, PGP Revenue Cycle
Emory Healthcare

Amy Premetz
Vice President of Revenue Cycle Operations
Houston Methodist

Desiree Roberts
Senior Director, HIM
University of Alabama at Birmingham Medical Center

Joseph Zehler
Director, Specialty Physician Revenue Cycle
St. Joseph’s/Candler

Day One Agenda
Wednesday, March 20

8:00   REGISTRATION AND WELCOME COFFEE

8:55   OPENING REMARKS & PROGRAM WELCOME

9:00   EXECUTIVE PANEL DISCUSSION: CURRENT STATE OF THE HEALTHCARE INDUSTRY
• Forecasting legislative and policy changes & their impacts on healthcare
• Innovative improvements to financial operations and care
• Adapting to shifting needs and expectations of employees and providers
• Overcoming obstacles to providing accessible and equitable healthcare
Will Boyd, Vice President, Revenue Cycle Management
Thrive Skilled Pediatric Care

Ashley Hill, AVP, Revenue Cycle – Medical Group
WellStar Health System

Amy Premetz, Vice President of Revenue Cycle Operations
Houston Methodist

10:00   WHAT CAN HENRY FORD TEACH US ABOUT MODERN DAY RCM?
Matt Seefeld, Executive Vice President and Head of Effective Intelligence, Marketing and Business Development
MedEvolve

10:45   NETWORKING & COFFEE BREAK

TRACK ONE

11:15   CONTINUOUS DEVELOPMENT OF TEAM MEMBERS IN RESPONSE TO NEW TECHNOLOGIES & PROCESSES
Kris Seymour, Director, Revenue Cycle Transformation & Project Management Operations, WellStar Health System

12:00    ADMIT TYPES: GETTING IT RIGHT AND THE IMPACT ON QUALITY & PAYMENT
Desiree Roberts, Senior Director, HIM
University of Alabama at Birmingham Medical Center

TRACK TWO

11:15  PREVENTATIVE MEASURES TO REDUCE AND MANAGE DENIALS
Joseph Zehler, Director, Specialty Physician Revenue Cycle
St. Joseph’s/Candler

12:00   SUCCESS IN BUILDING PEDIATRIC VALUE-BASED CARE MODELS
Will Boyd, Vice President, Revenue Cycle Management
Thrive Skilled Pediatric Care

12:45   LUNCHEON

TRACK ONE

2:00   PAYER DIVERSITY IN PATIENT ACCESS: MANAGING OUT-OF-NETWORK, MEDICAID, COMMERCIAL INSURANCE, AND SELF-PAY DYNAMICS
Vanessa Carter, Former System Director, Patient Financial Services
St. Joseph’s/Candler

TRACK TWO

2:00   EXPANDING PATIENT ACCESS THROUGH TELEHEALTH PROGRAMS
Kaysha Smalls, Associate Director, Revenue Management
Emory Healthcare

2:45   REVENUE INTEGRITY & CLOSING THE GAPS BETWEEN BILLING, CODING AND CLINICAL OPERATIONS
William Thacker, Assistant Vice President, Revenue Cycle & HIM Solutions
Ochsner Health

3:30   NETWORKING & COFFEE BREAK

4:00   COLLABORATING WITH PAYERS TO UNDERSTAND CONTRACTUAL CHANGES
Daphne King, Director, Patient Financial Services
Upson Regional Medical Center

4:45   DEPLOYING DYNAMIC STRATEGIES TO DEVELOP STRONGER HEALTHCARE LEADERS
Trent Richardson, System Director, Patient Financial Services
CHRISTUS Health

5:30 – 6:30   Cocktail Hour

Day Two Agenda
Thursday, March 21

8:30   WELCOME COFFEE

TRACK ONE

9:00    STRATEGIES FOR COMBATING DENIALS, DELAYS AND DOWNGRADES
B.J. Taylor, Director, Revenue Cycle Operations
WellStar Health System

9:45     OPTIMIZING MEDICARE REIMBURSEMENT: UNPACKING DSH FUNDING FOR UNCOMPENSATED CARE
Ebbie Erzuah, Executive Director, Reimbursement
WellStar Health System

TRACK TWO

9:00   CREATING AND INSTITUTING A CULTURE OF EXCELLENCE IN REVENUE CYCLE TEAMS
Larami Oliver, Director, Revenue Cycle Management
Heart and Vascular Care

9:45   EDUCATING FRONT-END STAFF WITH DATA PROCESSES TO REDUCE DENIALS
Shalondan Hollingshed, Corporate Director, PGP Revenue Cycle
Emory Healthcare

 

10:30   NETWORKING & COFFEE BREAK

11:15   PANEL DISCUSSION: EXPLORATION OF INDUSTRY DISRUPTORS AND INNOVATIONS
• Collaboration Between Health Systems and the Community to Improve Population Health
• Improvements to Staff Recruitment and Retention Operations
• Impact of Technology and Innovations on the Future of the Industry
• Forging Industry Partnerships for Mutual Success
Garland Goins Jr, Vice President, Revenue Cycle Management
Avance Care

Serina Blackwell, Director, Revenue Cycle Innovation
Baton Rouge General 

Taryn Hayes, CFO
Orchard Senior Living

12:15   CONCLUSION & CLOSING REMARKS

A Special Thanks to our Forum Partners: 

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Previous attendee information:

Assistant Vice President, Finance & Decision Support
Appalachian Regional Healthcare System
Assistant Vice President, Revenue Cycle
Ochsner Health System
Assistant Vice President, Revenue Cycle Solutions
The University of Texas Medical Branch
Assistant Vice President, Value-Based Performance Management
Ochsner Health System
Chief Executive Officer
Methodist Health System
Chief Executive Officer
MUSC Health
Chief Financial Officer
HCA Houston Healthcare Pearland
Chief Financial Officer
Jackson Health System
Chief Revenue Officer
University of Mississippi Medical Center
Chief Revenue Officer
Baptist Health
Director, Health Information Management
WellStar Health System
Director, Patient Financial Services
UNC Health Care
Director, Revenue Cycle
Grady Health System
Director, Revenue Cycle
Emory Healthcare
Director, Finance
Houston Methodist Hospital
Executive Director Patient Access
Broward Health
Regional Chief Financial Officer
St. Luke’s Health
Senior Director, Patient Access & Denials Management
Franciscian Missionaries of Our Lady Health System

HFMA Credits:

This program qualifies for contact hours/education points towards the HFMA Certified Healthcare Financial Professional (CHFP) and Fellow of HFMA (FHFMA) designations maintenance. HFMA requires self-reporting of education for CHFP and Fellowship certification maintenance and recognizes a contact hour as 50 minutes of continuous programming, excluding meals, breaks, or social activities. For more information about HFMA certification maintenance, click here.

 

Who should attend:

Executives that will find this program of greatest relevance are those currently working to discover new and innovative methods to advance the healthcare finance industry through active discussion and an open mind to new or different ideas. Job titles of those executives that will find this program to be most applicable to the job function include:
• Vice President of Revenue Cycle Operations
• Vice President of Finance
• Director of Health Information Management
• Director of Patient Access
• CFO, COO, CRO
• Director of Finance or Financial Operations
• Director of Patient Financial Services
• Director of Revenue Cycle
• Director of Coding
• Director of CDI
• Revenue Cycle Manager/Senior Lead

Why Participate

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